Press kit.

Everything a Malaysian reporter needs to write about Kiira without a phone call. Boilerplate, fact sheet, founder quote, brand assets — all on this page, copy-paste ready.

Press contact

[email protected]

Replies from a real person, MY hours. We answer reporter questions before user-support tickets — fastest path in.

Fast facts

The fact sheet.

Use any of this verbatim. We won't ask you to attribute a quote sheet.

Product: Kiira — bookkeeping for Malaysian micro-businesses.
Differentiator: WhatsApp-native capture: forward a receipt, voice note, or photo and it's booked. No dashboards to learn.
Founded: 2025.
Made in: Kuala Lumpur, Malaysia.
Operated by: AYO Solution ApS — software company registered in Denmark, building for Malaysia.
Team size: Small. Senior engineers with a decade in fintech, SaaS, and payments. Working with practising Malaysian accountants on every MyInvois decision.
Target market: The ~996,000 Malaysian micro-businesses (warungs, kedai runcit, freelancers, marketplace sellers, F&B, salons, tuition centres) that keep books in a shoebox or a WhatsApp chat.
Languages: English, Bahasa Melayu, 中文.
Data residency: AWS Singapore and Malaysia regions. Books stay in-region.
Pricing entry: RM 0 — genuine free tier. MyInvois compliance is a paid upgrade (RM 79/mo), not the core pitch.
MyInvois stance: Every submission to LHDN requires a human tap. Kiira will never auto-file. Designed for Phase 5 (the SME deadline).
Categories: Accounting software · SME fintech · WhatsApp Business AI · Malaysian e-invoicing.
Website: kiira.co
Press contact: [email protected]

Boilerplate

Use this in your piece.

Three lengths. Pick one, paste, edit nothing — or edit everything. Yours to use.

One-liner

Kiira is a bookkeeper that lives inside WhatsApp.

Short — about 50 words

Kiira is a WhatsApp-native bookkeeping app built for Malaysia's ~996,000 micro-businesses. Forward a receipt, voice note, or photo and an AI books it; tax questions get routed to a real accountant. MyInvois compliance is built in but never auto-filed. Made in KL by AYO Solution ApS.

Long — about 120 words

Kiira is a bookkeeping app for Malaysian micro-businesses — the warungs, kopitiams, marketplace sellers, salons, and freelancers that every other accounting tool was not built for. Instead of dashboards, Kiira lives inside WhatsApp: forward a Petronas receipt, send a voice note about a cash sale, or snap a supplier invoice, and an AI files it under the right account. Anything tax-related — SST, LHDN, MyInvois questions — gets routed to a human accountant rather than answered by the AI. MyInvois (Malaysia's e-invoicing regime) is supported as a paid upgrade and always requires a human tap before submitting to LHDN. Kiira is built in Kuala Lumpur by AYO Solution ApS, a Denmark-registered software company.

On-record quote

Paste-ready.

Attributed to the founder. For a custom quote on a specific angle, email [email protected] — same-day turnaround for deadlines.

Every accounting tool on the market was built for the CFO, not the warung. Kiira is the opposite bet: if you can send a WhatsApp, you can do your books. The AI does the filing; the tax questions still go to a human accountant — because that's the part we're not willing to get wrong.

L

— Lasse Foo-Rafn, Founder of Kiira

Spokesperson

Lasse Foo-Rafn

Founder

Operator-engineer with a decade shipping fintech, SaaS, and payments software in five countries. Founded Kiira after watching every existing accounting tool fail the Malaysian micro-business it was supposedly serving.

Pronouns: he / him
Languages: English, basic Bahasa
Contact: [email protected]